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Welcome!
- Campaign and Legacy Event Communications
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Lesson 1 - Course Introduction
- System Communications for Events
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Lesson 1 - Watch It: Creating a System Email – Legacy Event Registration (2:28)
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Lesson 2 - Practice It: Creating a System Email – Legacy Event Registration
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Lesson 3 - Creating Standard System Emails
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Lesson 4 - Create It: Creating a System Email Version – Legacy Event Reminder
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Lesson 5 - Watch It: Creating a Conditional Email - Legacy Event Reminder
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Lesson 6 - Practice It: Creating a Conditional Email - Legacy Event Reminder
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Lesson 7 - Creating Conditions
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Lesson 8 - System Letters for Legacy Events
- Campaign Communications
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Lesson 1 - Campaign Overview
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Lesson 2 - Measures to Help Improve Email Deliverability
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Lesson 3 - Watch It: Creating an Email Audience – Year-End Appeal (2:08)
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Lesson 4 - Practice It: Creating an Email Audience - Year-End Appeal
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Lesson 5 - Create It: Creating an Email Campaign - Year-End Appeal
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Lesson 6- Practice It: Creating a Letter Campaign – Year-End Tax Letter
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Lesson 7 - Create It: Creating a Letter Campaign – Year-End Tax Letter
- Conclusion
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Review
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Resources
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Goodbye!
Campaign and Legacy Event Communications
In this course you will learn how to use more advanced features for creating email and letter campaigns for marketing.
In this course you will learn how to use more advanced features for creating email and letter campaigns for marketing. Campaign emails can be used to promote events, fundraisers, and new initiatives at your non-profit. Unlike system emails and letters, campaigns allow you to use creative formatting and personalization to craft a specific, branded message.